The most successful companies in the supplement industry spend their resources focused obsessively on how to anticipate and meet consumer demands for products that deliver the ingredients they want, in a form that is convenient and easy to take. While these trends have resulted in the growth of soft chews, RTD’s, soft gels, and gummies, the most popular dosage form
The US FDA has for several years published recommended guidelines for maximum tablet size for makers of dietary supplements. Though non-binding in nature, these guidelines were developed through extensive research on tablet size and shape, and the ages of individuals taking the supplements. Perhaps not all that surprising is that older adults were more sensitive to tablet size than others1.